People-first by nature.
Relentless in execution.
New Nexus Group was built by people who see more than a SKU. We help great CPG brands and the people behind them grow sustainably across every channel that matters: Walmart, Sam's Club, Amazon, and beyond.
We are based in Bentonville; we live here, do business here. We build connections. We fight for traffic, conversion, and shelf space. We listen. We sweat the details. We stay in the room, and obsess over the data, long after other partners have left.
We believe behind every product is a person with a dream worth fighting for.
Helping great companies and people thrive.
FOCUS
Fewer Clients, Better Work
Attention that doesn't get spread thin.
Some of the lowest client-to-account-manager ratios in the industry, so your brand gets real bandwidth, not a rotating cast of account reps.
FIT
Retailer-Centric Decision Making
No one-size-fits-all playbook.
Every retailer runs differently, so every strategy is retailer-specific, built around how Walmart, Sam's Club, and Amazon actually make decisions.
OMNI
Uniquely Omni
In-store and digital, one team.
One of the only Walmart-focused brokerages with a true in-house digital team, so your brand isn't stitched together across separate agencies.
From alignment to optimization, the stages every brand travels.
No matter which service area, our partnerships follow a proven process. Below are how that process comes to life for our clients.
Align
Align Goals & Strategy for Success.
- Introduce and integrate cross-functional teams
- Define shared KPIs, roles, and expectations
- Align on assortment strategy and channel priorities
- Strengthen relationships with key retailer contacts
Accelerate
Accelerate Omnichannel, Cross-Platform Impact
- Finalize eCommerce assortment and pricing strategy
- Optimize enhanced content across key platforms
- Launch and manage retail media with AI-powered enhancements
- Activate a recommended 360° approach
Drive
Drive Sales, Improve Performance, Gain Insights
- Deliver proactive reporting, analytics, and clear recommendations
- Leverage strong retailer relationships to drive in-store support
- Operate like a top-tier market leader, setting the pace instead of following
Optimize
Execute, Analyze, & Optimize Performance
- Identify fulfillment and supply chain optimization opportunities
- Prepare for seasonality and growth with strategic inventory plans
- Reduce fines, shortages, and chargebacks through proactive mitigation
Hands-on, experienced execution that drives results across omni for Walmart, Sam's Club, and Amazon. End-to-end partnership, all under one roof.
Most retail partners manage accounts. New Nexus Group manages outcomes.
Beyond the Win
We do the work between authorization and sustained sell-through, both in-store and online.
Closing Execution Gaps
We fix the retail operations and digital execution gaps that kill growth after the win.
Modular by Design
We are not an all-or-nothing agency. We plug into the exact layers you need.
We Step In
When brokerage partners step back after placement, we step in with retail media, eCommerce management, and the operational follow-through that protects your investment.
We pride ourselves in community involvement.
Prioritizing community and hospitality is part of how we operate. We work alongside our clients, colleagues, and partners to build a better future, right here in Northwest Arkansas.
Relationships alone don't drive results. Strategy, execution, and grit do.
Let's start with a conversation about where your brand stands today and what layer of support would move the needle fastest.
Talk to Our Team →