Walmart Seller's Summit Exclusive: Get a digital audit of your Walmart Marketplace presence, on us.
One Strategy.
Zero Wasted Spend.
New Nexus Group manages your full digital commerce presence across Walmart, with one team overseeing assortment, pricing, content, retail media, and day-to-day account operations. Rather than sticking to one playbook, we build a differentiated approach customized to your brand.
Our Bentonville-based team executes a cohesive, coordinated digital retail strategy that drives efficiencies with campaigns working in unison, optimizing spend, and driving tangible results.
What's included
An ecomm agency runs your ads. A broker manages your buyer. Our team does both, and that changes what your media can accomplish.
Walmart buyers evaluate digital readiness before greenlighting a new item. We ensure your digital house is in order before launch so you're walking into the pitch with confidence.
Our AI tools are built specifically for retail, enabling instant-retailer-ready creative and fast, brand-accurate product imagery. Always led by our team of experts, AI enables outcomes but doesn't replace strategic thinking.
If your broker manages the buyer relationship and someone else owns Walmart.com, a connected approach is nearly impossible. We deliver a 360 degree, Walmart-specific strategy to protect spend.
One team does what most brands split across an ecomm agency and a retail broker.
Four integrated areas. One plan.
Assortment, Content & Competitive Audit
Before we run a single ad or update a single PDP, we audit where your brand actually stands. That means:
a content quality review across all active SKUs,
a competitive landscape walk,
an assortment and pricing alignment review, and
an operational audit to make sure you're winning the buy box and staying in stock.
We don't deliver one-size-fits-all strategies, and our audit ensures we are developing a bespoke approach for your brand.
What makes us structurally different.
Built for Walmart First,
It Shows in Everything
Most agencies come from Amazon and learn Walmart as a second language. We built our digital practice around Walmart first, with Walmart Connect and Walmart Marketplace Agency Partner credentials that come with premier data access, platform relationships, and capabilities.
Your Broker and Digital Team,
Working as One
The person managing your Walmart buyer relationship and the team running your campaigns are in the same building, talking every day. No translation layer. No attribution or performance mysteries. One team, one strategy, all from Bentonville insiders.
Fewer Clients Per Person,
More Attention for You
Our digital team caps active retail clients lower than the industry standard, which is a deliberate choice to elevate the quality of work we deliver. Your campaigns are managed by someone who knows your items, your buyer, your pricing history, and your competitive set.
Results we're accountable to.
Increase in attributed sales
For brands converted from previous agencies.
Total Walmart sales YoY
For brands with full eComm partnerships.
Greater in-store productivity
vs. brands without digital support ($/store/week).
The people behind your digital strategy.
Our digital team is led by our VP of Ecommerce, who provides strategic oversight across Walmart.com, participates in business reviews, and remains hands-on to drive tangible outcomes for our clients.
Ecommerce Account
Manager
Leads online retailer strategy, assortment, pricing, promotions, events, buy-box considerations, and inventory planning.
Retail Media
Manager
Runs your Walmart Connect and Amazon Ads, including planning, execution, optimization, technology, and return on ad spend.
Operations
Manager
Oversees compliance, shipping performance, inventory placement, and operational execution.
Ecommerce Manager,
Item Content
Oversees item setup, product content, retailer requirements, and content optimization.
Since partnering with New Nexus Group, our presence on Walmart.com has been transformed. Their expertise in retail media, content optimization, and marketplace strategy has driven meaningful, measurable growth for our business.
Beyond the results, the team consistently brings clarity, responsiveness, and a deep understanding of the Walmart ecosystem, making a complex platform much easier to navigate and maximize.
SVP of Sales, Organic Candy Brand
Digital Commerce is Just One Piece of the Puzzle
Activate In-Store
Your digital strategy is the backbone for a successful in-store presence. If you need help getting on shelf after you activate your digital strategy, our brick-and-mortar experts within Activate In-Store are where to start.
See Activate In-Store →
Grow Retail
Digital performance accelerates everything, but the in-store side of the business has to keep pace. If you're managing eComm and need operational depth to match, Grow Retail is the next conversation.
See Grow Retail →
Manage Retail
For brands that want NNG running the full account, including in-store, digital, media, and operations under one roof. This is full-service retail management, not just the digital layer.
See Manage Retail →
Supply Chain & Replenishment
OTIF fines, SQEP charges, and replenishment gaps quietly eat into margin. If compliance and in-stock performance need dedicated monitoring instead of after-the-fact fixes, Supply Chain & Replenishment is the next conversation.
See Supply Chain & Replenishment →Ready to maximize your digital strategy across Walmart?
With a Free Walmart.com Digital Audit, we can help you understand where your brand stands digitally and what it would take to turn Walmart online into a growth engine.
Talk With Our Team →