You're in.
Now let's win.
Being authorized in retail doesn't mean that you are growing. We turn active retail accounts across Walmart, Sam's Club, and Amazon into growth engines, combining retail media, digital shelf optimization, category strategy, and merchant relationships into one strategy.
New Nexus Group ensures that the shelf space you already earned pays off, and that every lever in-store and online is pulling in the same direction.
What's included
Getting authorized got you on the shelf. Growing requires a different plan.
Retail media, category strategy, digital shelf health, and the merchant relationship all move sell-through, but only when they're pointed at the same target. We build one growth plan that connects all four.
A buyer relationship that stalls after the initial sell-in caps your growth at whatever shelf space you started with. Our team includes former merchants who know how to turn a stable account into an expanding one using performance data and category strategy.
Velocity in-store and performance online aren't two separate scorecards. We track and optimize both together, so retail media spend and in-store sell-through work toward the same growth number.
Merchant relationships, digital performance, and in-store velocity, connected into one growth plan you can act on.
From initial alignment to management, we create one high-impact growth plan.
Performance Diagnostic
We start with a clear read on where growth is actually stalling: a sell-through and distribution review against category benchmarks, a retail media performance audit, a digital shelf and content health check, and an assessment of where the merchant relationship stands today.
We don't guess at the bottleneck. We find it.
What makes us structurally different.
One Strategy Across
Every Growth Lever
Most brands manage retail media, category strategy, and the merchant relationship through three different vendors or three different internal owners. We run all three as one plan, so a win in one area compounds instead of getting lost in translation.
Former Buyers, Sellers,
and CPG Brand Leaders
Getting more shelf space, better terms, or expanded distribution takes more than good sell-through data. It takes knowing how to present it. Our team has sat in the buyer's chair and knows exactly what earns an expanded line review.
Bentonville-Centered
Knowledge & Relationships
We know how to grow retail strategically and practically, but we also know the people who are making key decisions. They are our neighbors, colleagues, and friends, and we know what they need to see to say “yes.”
Results we're accountable to.
Client revenue growth YOY
POD increase YOY for clients
*2025 YTD
The people behind your growth strategy.
Our Grow Retail team is led by former merchants, buyers, sellers, and CPG brand strategists who know how to turn an active account into an expanding one, working alongside the retail media and eCommerce specialists who make sure the digital side of the business grows in lockstep.
Category & Merchant Strategy Lead
Leads category management, assortment strategy, and merchant relationship growth, including line review and expansion strategy.
Retail Media Manager
Runs Walmart Connect, Amazon Ads, and Sam's Club media, including planning, execution, optimization, and return on ad spend.
eCommerce Account Manager
Manages digital shelf performance, content health, and online account operations across every retailer you sell on.
Supply Chain & Operations Manager
Oversees supply chain execution, compliance, and fulfillment so growth in sell-through doesn't outpace your ability to deliver.
When considering a new business partner, I was looking for a team that brings together a combination of talent, technology and relationships to help me break through the noise.
New Nexus gives me access and understanding beyond our internal capabilities and enables me to put forward my best customer solutions to build the business. I need to have clear and actionable insights, a deep understanding of the customer and the right plan.
I get this working with New Nexus.
Jonathon Ryckman
Three Kings Capital
Grow Retail is Just One Piece of the Puzzle
Digital Commerce
Growth needs a strong digital foundation underneath it. If your retail media infrastructure, content strategy, or cross-channel plan still needs to be built out, Digital Commerce is where that groundwork happens.
See Digital Commerce →
Activate In-Store
If you're growing in your current retailers but ready to expand into new ones, or new departments, Activate In-Store is how we get you authorized in the next account.
See Activate In-Store →
Manage Retail
For brands whose growth has outpaced what their internal team can manage. If account management, supply chain, and retail media are becoming a full-time job, Manage Retail is where NNG runs the whole account.
See Manage Retail →
Supply Chain & Replenishment
Growth without operational control creates its own risk. If expanding distribution is exposing gaps in OTIF, replenishment, or compliance, Supply Chain & Replenishment protects the margin behind your growth.
See Supply Chain & Replenishment →We will turn your shelf space into a growth engine.
Let's start with a conversation about where your accounts stand today and what it will take to move sell-through, shelf presence, and profitability at the same time.
Request a Strategy Call →