Amazon requires a customized, platform-specific approach. It runs on its own algorithm, ad stack, and customer behavior signals. Your Amazon strategy needs to complement, not compete with, Walmart.com and your other digital objectives.
At New Nexus Group, our Amazon experts optimize and maximize spend across channels. No matter where customers find you, you are positioned for the sale.
In cumulative Amazon sales managed across the NNG team
SKUs managed across the NNG team, including complex Amazon catalogs
One team, multiple platforms.
Our Amazon specialists and our Walmart specialists are just that: dedicated experts who sit side-by-side in our Bentonville offices and work together to help you reach your goals.
We create a custom Amazon strategy using Amazon's rules to drive conversion.
Our Amazon team coordinates with our Walmart team so your campaigns stay aligned.
We ensure Sponsored Products, DSP, and AMC-informed strategy working together.
When one channel moves, we know before it becomes a problem on another.
We manage the operational foundation your Amazon business runs on, across both 1P and 3P.
Your product detail pages are your digital shelf. We keep them built to convert.
We build the advertising strategy Amazon's ecosystem actually rewards, not a repurposed retail media plan from another platform.
We turn Amazon's data into decisions and keep you informed at every step.
We manage Vendor Central and Seller Central operations directly, including FBA and WFS coordination, so your 1P and 3P presence works as one strategy instead of two disconnected accounts. For brands running both, we keep them from competing with each other on price or Buy Box.
Not sure where your Amazon business stands? We'll review your current position, including listing health, advertising efficiency, Buy Box status, and how your Amazon strategy lines up with the rest of your retail presence. You'll get an honest read on where you are and what it would take to grow.
What's covered
Digital shelf health check
Advertising efficiency review
Cross-platform coherence check
Growth opportunity roadmap
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Read more →Whether you're setting up Brand Registry for the first time, trying to fix a stalled advertising account, or building a strategy that finally makes Amazon and Walmart work together instead of against each other, let's start with a conversation. We'll tell you exactly where you stand.