From boots-on-the-ground
to hands-on-keyboard,
we are in your corner.

Luke began his consulting career with Capgemini Ernst & Young in their St. Louis office, before moving to Northwest Arkansas in 2004. He has held positions at several of the nation's largest consumer packaged goods companies including the Dr. Pepper Snapple Group, Ghirardelli Chocolate and Unilever.

His many roles within these companies gave him the unique opportunity to develop a diverse skill set, allowing him to gain experience and expertise in logistics, category management, P&L management, strategy, team management and sales.

Bianca DiFonzo is a seasoned professional in the dynamic world of omnichannel retail merchandising, bringing over a decade of expertise to our team as the Vice President of Ecommerce and Analytics of Omnichannel.

Having held key positions in leading retail organizations as a Vice President at Serta Simmons Bedding and a Merchandising Director at Walmart, she has navigated the intricate landscape of assortment strategy, inventory management, digital marketing optimization, technology road-mapping and pricing strategies.

Cheryl Yarbrough serves as Vice President of Partnerships at New Nexus Group, where she leads strategic partnerships and growth initiatives that help brands succeed at key retailers. She brings more than 20 years of experience guiding brands through complex retail environments.

Prior to joining New Nexus Group, Cheryl served as Vice President of Business Development and Head of Marketing at Nuqleous. Her career also includes senior leadership roles with Shiloh Technologies, Newell Brands, Dr Pepper Snapple Group, Coca-Cola Enterprises, and Walmart.

Steve Blair serves as VP of People & Culture at New Nexus Group, bringing more than 30 years of leadership experience spanning Procter & Gamble, Ghirardelli Chocolate, and high-growth entrepreneurial organizations. As a People & Culture leader, he helped scale a CPG services firm from 25 to more than 250 people across four offices and two countries while doubling employee engagement.

Steve has also advised startups and high-growth companies on building the teams, leaders, and cultures needed to scale successfully. At New Nexus Group, he focuses on growing the organization and its leaders alongside the ambition of the business.

Scarlett Hoffman is VP of Sales and Merchandising Operations at New Nexus Group, bringing 25+ years of CPG commercial leadership and category management expertise across Mass, Club, Grocery, Convenience, Drug, Dollar, and emerging retail channels. With senior roles at Link Snacks, CCF Brands, and Town & Country Living, she's built deep retailer partnerships driving branded and private label growth across categories.

A Certified Professional Strategic Advisor (CPSA) and longtime trusted Walmart Category Advisor, she's earned honors including Walmart's Top Supplier Growth Driver Award, Progressive Grocer's Category Captain of the Year, and multi-year Category Captain awards from Convenience Store News. She combines deep retailer relationships with hands-on analytics expertise (retailer data, SPINS, Nielsen, Circana) to help brands, branded or private label, win at shelf and beyond.