Our leadership team members have diverse experience and industry intelligence. Collectively we have the knowledge, experience and financial acumen to bring our clients opportunities to grow their business with sound, innovative strategies.




Luke began his consulting career with Capgemini Ernst & Young in their St. Louis office, before moving to Northwest Arkansas in 2004. He has held positions at several of the nation’s largest consumer packaged goods companies including the Dr. Pepper Snapple Group, Ghirardelli Chocolate and Unilever. His many roles within these companies gave him the unique opportunity to develop a diverse skill set, allowing him to gain experience and expertise in logistics, category management, P&L management, strategy, team management and sales.

Luke earned his undergraduate degree from Tulane University before continuing his education at the University of Arkansas where he received a Master of Business Administration from the university’s Sam M. Walton College of Business. 

In 2014, Luke’s daughter Sloane passed away, impacting both his personal and professional life. He now volunteers much of his time to other parents coping with child loss, in addition to serving on the Northwest Arkansas American Heart Association Board of Directors. Today, Luke approaches life with passion, enjoying live music, traveling, and going on adventures with his wife, Kimberly, and son, Carson. He is an avid foodie, particularly fond of New Orleans-inspired cuisine, and is an avid participant in the culture of that city, serving as a member of the Mardi Gras krewe. 




Originally from Olean, New York, Tim relocated to Northwest Arkansas in 2004. He has over 30 years of experience in the consumer packaged goods industry, having taken on a variety of roles -- everything from engineering to product development, working supply chain, brand management and sales leadership. Tim earned his bachelor’s degree in mechanical engineering from Lafayette College in Easton, Pennsylvania, and holds an MBA from Sacred Heart University in Fairfield, Connecticut. Prior to New Nexus Group, he has worked for companies such as Cadbury Beverages, Dr Pepper Snapple Group, and IRI. Tim has been married to his wife Susan for 33 years, and they enjoy live music and outdoor activities such as biking. They have three daughters, Haley, Erin, and Tara.



Chief Customer Officer

Nic is a 2008 graduate of Indiana University and moved to Northwest Arkansas for his first job at the Walmart Home Office as a buyer trainee in the Shoe Department. Nic held several positions at Walmart and Walmart.com from 2008-2020 including Seasonal Candy Planner, Wine & Spirits Buyer, Frozen Pizza & Breakfast Sr. Buyer, eCommerce Sr. Buyer Floorcare & Large Appliances, Sr. Merchandise Mgr. Home Storage/Floorcare/Large Appliances, and Planning Director for the Home Division. In 2020, Nic left Walmart to pursue a food innovation idea and began working at Happi Foodi as their Vice President of Sales & Business Development. Since Day 1 of being a merchant, Nic is all about putting the customer first and bringing to the market disruptive innovation where it is needed as quickly as possible.  When not advocating for the customer, Nic and his wife Olivia enjoy concerts and festivals, traveling to all parts of the world, hiking, golfing, attending the NCAA Final Four every year, and staying busy with their two Miniature Schnauzers, Aikman and Ripley.



Sales Director

Deidre (Dei) is a Northern gal from suburban Philadelphia that headed south to Northwest Arkansas in 2002. She has been in the CPG industry for close to 28 years and has worked in a variety of planning and sales leadership roles for companies including Pillsbury, Heinz, Wyeth Consumer Healthcare, Cadbury, Kraft and Mondelez. She also has experience working with small companies whose goal is to make their way onto the shelves of large retailers in the Mass, Food, Drug, Dollar and Club channels. Dei graduated from Temple University in Pennsylvania with a bachelor’s degree in Communications. In her spare time, Dei loves to visit her daughter, Darby, who lives in Austin, TX and works for Facebook. In addition to enjoying international travel and pursuing a healthy, active lifestyle, Dei loves dogs of all shapes and sizes and never met a pup she doesn’t want to pet.



Sales Director

A Little Rock native, Steven Nichols is an analytics and sales professional, with 15 years of experience with Walmart and Sam’s Club. Steven’s expertise is in business development, customer insights, syndicated data and account management. He has lived in Northwest Arkansas for 19 years and has held analytics roles at Walmart, Samsclub.com, and sales roles in the adult beverage category. Steven earned an MBA from University of Arkansas in 2013 and holds a Bachelor of Science in Business Information Systems from the University of Arkansas. He has two young boys, Knox and Lincoln, a daughter named Quinn, and enjoys a variety of outdoor activities such as hiking and cycling. He is also passionate about traveling and is always in pursuit of great music, wine and culinary experiences.



Director of Administration

Shari is native to Northwest Arkansas and has experienced the tremendous business growth in the area firsthand.  She has been in the supply chain industry for over 12 years and has worked for large companies such as Apex Tool Group and Crane Valves North America.  Shari’s finance, supply chain/logistics, and inventory management experience has assisted companies in improving their business operations, increasing sales and profits, and providing the right products to market on time for superior customer service.   She studied Business Administration at the University of Arkansas.   When away from the office, Shari is an artist and exhibitor and enjoys all the local art presentations and events. Growing up on Beaver Lake, Shari and her family spend time boating, fishing, and enjoying the outdoors.



Replenishment and Supply Chain Manager

Born in Madison, Wisconsin, Trent moved to Northwest Arkansas with his family in 2001 and has lived in the area most of his life. In 2011, he attended the University of Arkansas (U of A) to pursue a degree in Marketing Management. While working towards his degree, Trent spent time working for a broker in Rogers where he discovered a passion for Retail Sales. Upon graduating from the U of A, Trent took a position with Domtar Personal Care to support Walmart’s Private Label Diaper and Adult Incontinence business. During those four years at Domtar, Trent developed a strong foundation of Replenishment and Supply Chain Management experience that he continues to develop at New Nexus Group. Outside of the office, Trent has a passion for hockey, pickleball, fishing, live music and spending time with his friends, family, and girlfriend Erica.



Replenishment and Supply Chain Analyst

Alex moved to Northwest Arkansas in 2002 from Centennial, Colorado and fell in love with the area.  He has been married to Maggie, a kindergarten teacher for nine years.  They love animals and have three dogs and a cat.  Alex is currently pursuing his Bachelor of Business Administration with a focus in analytics from University of Central Arkansas.  Working in supply chain and analytics is his passion.  When not working, he enjoys spending time with his family, hiking, playing board games or enjoying a game of basketball or ping pong. He is also a loyal Denver Broncos fan and continues to root for them from Northwest Arkansas.



Digital Content

An eastern Arkansas native, Kimberly relocated to Northwest Arkansas to attend the University of Arkansas where she pursued a degree in Marketing Management.  Upon graduating in 2010, Kimberly began her career with JB Hunt where she held numerous positions in Customer Experience, Integrated Capacity Solutions and Client Management within the Truckload Business unit.  During her ten years with Hunt, Kimberly developed a strong foundation in leadership, people development, customer experience and client management that she continues to build on with New Nexus Group. In her free time, Kimberly loves to ride her Peloton and spend time with her husband, Luke, and son Carson.



Director of

A 1987 graduate of St. Bonaventure University with a degree in Business Administration/Marketing, Susan hails from upstate New York, near Lake Ontario.  Earlier in her career, Susan worked for First Fidelity Bank, Liz Claiborne, Inc. and L’Oreal Cosmetics in a variety of sales and marketing positions.  Upon moving to Arkansas, she decided to use her creativity and communication skills to work in education, pursuing a Master of Arts in Teaching from the University of Arkansas.  After teaching for 14 years, she made the bold decision to return to the business world.  Susan and her husband have three wonderful daughters and three rescue dogs.  When not working, Susan is either walking her dogs, enjoying a bike ride on one of Fayetteville’s many trails, volunteering or spending time with family and friends.



Director of Culinary Operations

Haley has been working in the food and beverage industry for over a decade. She started in front of house, working her way into the craft beer sector then circling around to working in kitchens to produce locally sourced, plant-based foods. Her roots in the Kansas City brewery scene lead her to her knowledge and love of flavor pairings. Then she followed her passion for cooking and creating palate experiences by attending and working at Brightwater: A Center for the Study of Food. She has worked heavily in specialty catering events, festivals, in-house dining experiences and she teaches cooking classes through Honeycomb Kitchen Shop. She has started offering in-house cooking coach lessons to help people become more confident in their own home kitchen and curates a program for her individual clients. She is passionate about connecting with small local farmers and using vegetables that may not sell at the market. She is focusing on whole food cooking that uses the entire plant or product to help minimize food waste and create unique dishes. When not cooking, she is exploring creative work such as music, art and dance. She is also an avid tea drinker and is studying Ayurvedic medicine + herbal remedies. She believes in self-healing, conscious living, yoga and meditation, in addition to the power of connecting with nature. She also enjoys teaching, connecting with people and public speaking. She invests time in gardening and raising her pets, as well as, values her relationships with friends and family.