You have a product that
belongs on shelves.
We get you there.
Getting a meeting with a buyer is not the same as being ready to sell. While our retailer relationships open doors, we also build the strategy, the digital foundation, and the account infrastructure you need to get on the shelves at Walmart, Sam's Club, and Amazon, and grow once you're there.
What's included
Getting into retail is the easy headline. Staying, and growing once you're in, is the actual job.
Buyers expect digital proof before they'll commit shelf space, not after. We build the digital foundation alongside your retail strategy, so your line review walks in with content, search visibility, and an eCommerce presence already in place.
Our team includes people who've sat in the buyer's chair at Walmart and Sam's Club. We know what earns a line review and what a buyer needs to see before they'll say yes.
Plenty of partners can get a brand accepted. Few build for what comes next. We treat acceptance as the starting line, so your first order comes with a scalable growth plan already in place.
Digital-ready content, insider buyer relationships, and a growth plan, from one accountable team.
Four stages. One path onto the shelf.
Retail Readiness Assessment
We start by finding out what's actually standing between your brand and the shelf: a content and digital audit, a review of your current retailer relationships, a supply chain and compliance check, and an honest read on which retailers and departments are the right target given where your brand is today.
We don't pitch every brand the same three retailers. We tell you where you're ready to compete.
What makes us structurally different.
Diverse Retail Fluency
Across the Team
We have former buyers, suppliers, and CPG brand leaders on staff. Our unfair advantage is that we've built a unique team with expertise across the retail landscape, so your brand gets full-scope retail fluency on day one.
Bentonville Roots,
Real Relationships
We're based in the same city where Walmart and Sam's Club make their decisions. Our connections aren't a LinkedIn network; they're relationships built in the community where decision-makers live.
Digital and In-Store,
One Team
Your retail entry strategy and your digital foundation come from the same team, not a broker on one side and an agency on the other. That means the digital proof points buyers expect and the in-store sell-in strategy are coordinated from the start, not stitched together after the fact.
Results we're accountable to.
Emerging brands launched
POD increase YOY for clients
Private label brands launched
*2025 YTD
The people behind your retail launch.
Our Activate In-Store team is led by former retail buyers and merchants who know exactly what a retailer needs to see before they say yes, working alongside the account and operations specialists who make sure your first order is not your last.
Retail Strategy Lead
Leads retailer targeting, positioning, and buyer relationship strategy from first outreach through line review.
Account Manager
Manages the buyer relationship and sell-in process, including new item setup and onboarding once you're authorized.
eCommerce Setup Specialist
Builds your digital foundation and item content ahead of launch, so your retail entry comes with the digital proof buyers expect.
Supply Chain & Compliance Lead
Guides supply chain setup and compliance requirements so your first shipment, and every one after it, goes out right.
I have worked with Luke and his team, and my experience was unlike the traditional broker model that exists. Their approach is to truly immerse themselves into your business and carry forward the goals and initiatives of your organization while helping navigate the obstacles specific to the retailer and category.
Their data-based approach, coupled with their strong network of relationships allowed us to get greater exposure and interaction with the key decision makers.
In addition, not only did they become great business partners, they have also become part of our team and friends of our corporate family.
Brian Levin
Chairman of the Herd, Perky Jerky
Activate In-Store is Just One Piece of the Puzzle
Digital Commerce
Getting authorized is only half the equation. If your digital foundation, retail media, and cross-channel strategy still need to be built out alongside your retail launch, Digital Commerce is where that work happens.
See Digital Commerce →
Grow Retail
Once you're in, staying in and growing is the next challenge. If you're authorized but not seeing the velocity or shelf presence you need, Grow Retail is the next conversation.
See Grow Retail →
Manage Retail
For brands that want New Nexus Group running the full account, in-store, digital, media, and operations, under one roof once you've launched. This is full-service, results-driven retail management.
See Manage Retail →
Supply Chain & Replenishment
A new authorization comes with new compliance requirements, PO accuracy, ASNs, OTIF, and SQEP, from day one. If your team needs monitoring in place before fines start piling up, Supply Chain & Replenishment covers that ground.
See Supply Chain & Replenishment →Ready to turn a great product into a retail-ready brand?
Let's start with a conversation about where your brand stands today and what it will take to get you authorized, onboarded, and set up to grow.
Request a Strategy Call →