
Why brands should optimize content on Walmart.com
Title, images, and attributes don't just influence shoppers anymore. Here's what actually drives visibility on Walmart.com today, and why it matters even more now.
Read more →Walmart is in our DNA. Our leadership team includes former Walmart buyers and our office is in Bentonville, the same city where Walmart makes every major decision.
We combine in-store expertise with a full-service, in-house digital team so your Walmart strategy is never fragmented. The buyer relationship and the retail media plan come from the same team, in the same building, working toward the same results.
Years of direct Walmart experience across the New Nexus Group team
In Walmart retail sales managed across our brand portfolio
Bentonville, Arkansas
We are in the same city as Walmart's global headquarters; not a satellite office, our home base.

Relationships built with Walmart's buyers and merchants, not over email.
Former Walmart buyers on our team who know how buyers think.
In-store and digital velocity managed together, not competing for resources.
A Walmart-specific plan built from the ground up, not adapted from Amazon.
Our team manages the buyer relationship as a holistic, long-term partnership that fuels your product's success.
We manage your ongoing operations, working directly with Walmart's team to ensure your items perform.
We build and execute a digital strategy native to Walmart's ecosystem. Your media budget and buyer relationship sit in the same team.
We translate data into decisions, keeping you informed while we translate your numbers into the story your buyer needs to hear.
As a verified Walmart Connect Approved Agency Partner, we are one of a limited group of agencies with direct access to the full Walmart Connect advertising platform, including sponsored products, onsite and offsite display, and performance data unavailable to non-certified agencies. This relationship gives our brands a material advantage in retail media setup, campaign capabilities, and platform support.
As an official Walmart Marketplace Agency Partner, New Nexus Group manages third-party seller accounts with direct support from Walmart's marketplace team. We handle listing setup, fulfillment strategy, buy box management, and the ongoing operational complexity that makes or breaks a marketplace presence. For brands operating in both 1P and 3P environments, we provide the coordination that makes both work together.
Not sure where your Walmart business stands? We'll spend an hour reviewing your current position, including item performance, digital shelf health, buyer relationship status, and eComm infrastructure. We will give you an honest read on where you are and what it would take to grow.
What's covered
Digital shelf health check
Buyer relationship review
In-store velocity analysis
Growth opportunity roadmap

Title, images, and attributes don't just influence shoppers anymore. Here's what actually drives visibility on Walmart.com today, and why it matters even more now.
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Read more →Whether you're trying to get in the door, grow your distribution, or fix what's not working, let's start with a conversation. We'll tell you exactly where you stand.