New Nexus Group
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Walmart Retail Partner

Your Walmart growth partner. Omnichannel experts, built in Bentonville.

Walmart is in our DNA. Our leadership team includes former Walmart buyers and our office is in Bentonville, the same city where Walmart makes every major decision.

We combine in-store expertise with a full-service, in-house digital team so your Walmart strategy is never fragmented. The buyer relationship and the retail media plan come from the same team, in the same building, working toward the same results.

WalmartWalmart ConnectWalmart Marketplace
213+

Years of direct Walmart experience across the New Nexus Group team

~$1B

In Walmart retail sales managed across our brand portfolio

Bentonville, Arkansas

We are in the same city as Walmart's global headquarters; not a satellite office, our home base.

Shopper checking a product label at Walmart
What Sets Us Apart

Many retail partners can get your brand into Walmart. We keep you there and make sure you grow.

Rooted in Bentonville

Relationships built with Walmart's buyers and merchants, not over email.

Former Walmart Buyers on Staff

Former Walmart buyers on our team who know how buyers think.

Omnichannel by Design

In-store and digital velocity managed together, not competing for resources.

Customized Channel Strategy

A Walmart-specific plan built from the ground up, not adapted from Amazon.

What We Do at Walmart

Full-spectrum Walmart expertise. One team.

01
Buyer Approach

Buyer Relationship & Category Strategy

Our team manages the buyer relationship as a holistic, long-term partnership that fuels your product's success.

Line reviews
New item sell-in & setup
Category analysis & competitive positioning
Assortment architecture & pricing strategy
02
In-Store

In-Store Execution & Account Management

We manage your ongoing operations, working directly with Walmart's team to ensure your items perform.

On-shelf availability & replenishment management
Promotional planning & display execution
Reset & planogram coordination
Deduction management & claims resolution
03
Digital & Media

Walmart Connect & Digital Commerce

We build and execute a digital strategy native to Walmart's ecosystem. Your media budget and buyer relationship sit in the same team.

Walmart Connect — sponsored, on-site & off-site media
Walmart Marketplace setup, listing & fulfillment
Item content optimization & SEO for Walmart.com
AI-powered campaign optimization via Skai
04
Analytics

Retailer Data & Reporting

We translate data into decisions, keeping you informed while we translate your numbers into the story your buyer needs to hear.

Retailer data & Retail Link analytics
Monthly business reviews & executive reporting
Live campaign dashboards (Skai)
Unit economics & pricing coherence analysis
Walmart Credentials

Certified at every layer of the Walmart ecosystem.

Walmart ConnectApproved Agency Partner

Approved Walmart Connect Agency Partner

As a verified Walmart Connect Approved Agency Partner, we are one of a limited group of agencies with direct access to the full Walmart Connect advertising platform, including sponsored products, onsite and offsite display, and performance data unavailable to non-certified agencies. This relationship gives our brands a material advantage in retail media setup, campaign capabilities, and platform support.

Direct platform access & account support
Advanced data & reporting capabilities
Beta product access
Walmart Connect Agency Partner badge
Walmart MarketplaceAgency Partner

Walmart Marketplace Agency Partner

As an official Walmart Marketplace Agency Partner, New Nexus Group manages third-party seller accounts with direct support from Walmart's marketplace team. We handle listing setup, fulfillment strategy, buy box management, and the ongoing operational complexity that makes or breaks a marketplace presence. For brands operating in both 1P and 3P environments, we provide the coordination that makes both work together.

1P + 3P account management
Buy box optimization & pricing strategy
Fulfillment & WFS coordination
Walmart Marketplace Agency Partner badge
Complimentary

Free Walmart Retail Strategy Audit

Not sure where your Walmart business stands? We'll spend an hour reviewing your current position, including item performance, digital shelf health, buyer relationship status, and eComm infrastructure. We will give you an honest read on where you are and what it would take to grow.

What's covered

Digital shelf health check

Buyer relationship review

In-store velocity analysis

Growth opportunity roadmap

New Nexus Group Insights

What we're learning in retail right now.

View all insights →
Why brands should optimize content on Walmart.com
Digital Commerce7 min read

Why brands should optimize content on Walmart.com

Title, images, and attributes don't just influence shoppers anymore. Here's what actually drives visibility on Walmart.com today, and why it matters even more now.

Read more →
Walmart SQEP: what suppliers need to know
Supply Chain & Compliance7 min read

Walmart SQEP: what suppliers need to know

Walmart's Supplier Quality Excellence Program can fine suppliers per PO and per case. Here's how the program works and how to avoid getting charged.

Read more →
Why retail sales velocity isn't uniform across CPG categories
Retail Strategy8 min read

Why retail sales velocity isn't uniform across CPG categories

A strong retail sales headline can hide sharp category-level declines. Here's how to track the number that actually determines your distribution.

Read more →
Let's Talk Walmart

Your success at Walmart isn't a transaction.
It's a relationship we're fully invested in.

Whether you're trying to get in the door, grow your distribution, or fix what's not working, let's start with a conversation. We'll tell you exactly where you stand.