Sam's Club is a massive retail growth opportunity in CPG, from brand product placements to private label. It also operates differently than Walmart, so brands need a Sam's Club-specific approach.
New Nexus Group helps brands win by combining a Sam's Club-specific channel strategy, hands-on launch management, and operational readiness. Our former Sam's Club merchants stick with our clients every step of the way, from sell-in to scale.
Years of combined Walmart/Sam's Club experience across our Operations team
Bentonville, Arkansas
We are in the same city as Sam's Club's global headquarters; not a satellite office, our home base.
Most founders come to us thinking about growth, not channel order. We help decide whether Sam's Club should be the starting point, then build mass and grocery around that foundation.
We project-manage the full path from sourcing manager and merchant outreach through the RFQ and official bid, keeping every step moving so nothing stalls.
We prepare clients for the realities that are unique to club: pack architecture, minimum team-to-launch timelines, and how a Sam's Club launch ripples into other channels.
New items typically launch in a test club count against a units-per-club target. We manage the velocity story that earns the next round of club distribution.
Breaking into Member's Mark and Sam's Club private brand is hard. Sam's Club is loyal to its existing supply base and rarely looks beyond it without a supply chain or quality failure. But that means that, once you're a qualified supplier who delivers, the relationship is yours. We work hard to get you in.
Not sure whether club-first is the right sequence for your brand, or whether you're ready to move the moment the opportunity opens? We'll spend an hour on your pricing, packaging, supply chain, and channel plan.
Talk to Our Team →What's covered
Channel sequencing review
Pack & pricing readiness
Supply chain speed check
Club-count growth roadmap
Setting your cost and pack architecture at Sam's Club first makes launching at mass far easier than the reverse. Here's how to know if that's your brand.
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A strong retail sales headline can hide sharp category-level declines. Here's how to track the number that actually determines your distribution.
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U.S. private label sales hit $330 billion in 2025. Here are the four trends driving the growth, and what they mean for CPG brands and manufacturers.
Read more →Whether club is the right place to start or you're ready to grow beyond your test count, let's start with a conversation. We'll tell you exactly where you stand.