New Nexus Group
Retail Commerce & Digital Agency · Bentonville

Getting into retail
is just the start.
We ensure you win.

New Nexus Group is the Bentonville-based retail commerce and digital agency for CPG brands ready to build omnichannel businesses that perform in today's retail ecosystem. We combine strategy, digital execution, and retail expertise to grow brands sustainably across Walmart, Sam's Club, Amazon, and beyond.

Explore our work
Shopper selecting a product in a retail aisle
Warehouse associate operating a forklift among retail inventory
Team member reviewing work on a tablet at a conference table
Team member reviewing retail analytics dashboard on a laptop
Trusted across
WalmartSam's ClubAmazonInstacart
WE SOLVE RETAIL'S MOST PRESSING PROBLEMS

Odds are, you've said one of these in a meeting.

01

"We're in Walmart, but we need to grow."

Velocity is flat, sell-through is inconsistent, and we need a solution, not a status report.

Hover to see how we solve it
01
How NNG solves it

A proactive digital and in-store strategy that drives real results.

We diagnose the velocity gap: shelf placement, digital performance, compliance. Then we build and execute the fix. One accountable team.

02

"Retail media spend is going up and we have to prove return on investment."

When the numbers don't connect, you end up with wasted spend and theories, but no clear answer.

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02
How NNG solves it

We build the measurement framework first, and tie spend back to business objectives.

Every dollar has a defined role, tied to velocity and real business outcomes, not impressions or ROAS in isolation.

03

"Our in-store and online strategies are pulling against each other."

Walmart.com, Amazon, and our digital channels are managed by one team, the shelf by another, and we're struggling to coordinate.

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03
How NNG solves it

Channel-specific approaches. One coordinated strategy.

In-store execution, digital shelf, and retail media managed under one roof, because Walmart's algorithm connects them all anyway.

04

"We need to understand how to avoid chargebacks and OTIF fines so we aren't risking profit or our business."

Compliance feels like a black box. Every quarter the fees arrive, but we are struggling to create a plan to stop them.

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04
How NNG solves it

We diagnose the issue, align on the goal, and stop the fines from occuring.

Our ops team makes compliance visible, builds the right systems, and prevents the fines before they arrive next quarter.

05

"We need to have a presence in Bentonville so we can be in the buyer's room."

You're managing your biggest retail account from 1,500 miles away.

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05
How NNG solves it

Our Bentonville team is in the room, with experience on both sides of the desk.

Former Walmart and Sam's Club buyers are on your team. We speak the language, read the line review the way buyers do, and represent your brand the way it needs to be represented.

06

"Our broker got us in. But now that we are here, we need even more guidance."

Getting authorized felt like the finish line. It wasn't. You need a partner who can help you navigate what's next.

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06
How NNG solves it

As an omnichannel retail partner, we lock arms with you to execute, grow, and meet your targets both in-store and online.

Authorization is where it starts. Our team stays accountable to outcomes long after the pitch: velocity, growth, and what comes next.

07

"We're scaling, but each channel feels like a separate business."

Walmart, Sam's Club, Amazon, DTC; different teams and different strategies are causing friction.

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07
How NNG solves it

Channel-specific approaches. One coordinated strategy.

Walmart, Sam's Club, Amazon, and beyond, aligned to one plan, run by one team that sees and manages the whole picture.

A TRUE OMNICHANNEL PARTNER

Your digital shelf and your physical shelf are one business. We grow both together.

The broker world tends to treat eCommerce as an add-on. We know it's a prerequisite. Key example: Walmart's algorithm connects your digital shelf performance to your in-store velocity.

That's why New Nexus Group is different. Account management, retail media, eCommerce, category expertise, and supply chain don't live in separate lanes. They work together, toward one outcome: retail growth that compounds across every channel.

Talk To Our Team

One connected ecosystem

Digital shelf performance
In-store velocity
Retail media & analytics
Back to the buyer conversation
+19%

Average year-over-year growth in total Walmart sales (in-store + online combined) across our eComm clients.

New Nexus Group's office in Bentonville, Arkansas

The NNG Difference

This is what sets us apart.

01

Ex-Buyers, Suppliers, & CPG Leaders

Our diverse team comes from every side of retail. We know the industry ecosystem front-and-back, so everything from your initial pitch to your long-term strategy lands.

Ex-Walmart & Sam's Club buyers on staff

Retail Partnerships

Walmart Connect AgencyNaturally NetworkWalmart Marketplace Agency PartnerPrivate Label Manufacturers AssociationSpecialty Food AssociationRetail ArsenalInternational Dairy Deli Bakery Association
Let's Talk

Ready to build the retail strategy your brand deserves?

Let's talk about where you are, where you want to go, and how New Nexus Group will get you there.

Schedule a Conversation with Our Team