One brand, two retailers.
One connected strategy.
This plant-based snacks brand needed to win trial in-club at Sam's Club and launch cleanly at Walmart. We built an integrated program across both: in-store activation reinforced by retail media, PDP optimization, and a full-funnel digital plan.
An integrated rotation strategy across in-store and digital.
NNG led an integrated Sam's Club rotation strategy, combining in-store activation and digital media to maximize awareness, trial, and conversion. This meant in-store shoppers were supported by strong digital visibility and multiple touch points to reinforce purchase intent.
Digital Media Support
Drove awareness and visibility across Sam's Club digital placements.
Strategic Audience Targeting
Tied to the tortilla chip and BFY snacking category to expand incremental reach.
PDP Optimization
Supported organic visibility and conversion alongside paid efforts.
In-Store Demos
Activated across hundreds of clubs to drive trial and new-to-brand households.
Full Integration
Tight alignment between retail media, PDP performance, and physical execution.
The impact by the numbers.
Demos drove trial. Trial drove sustained demand.
In-store demos drove trial and immediate velocity, creating sustained demand beyond event days.
Amplifying the demo everywhere else.
Digital efficiently amplified awareness and conversion, reinforcing demo impact and supporting strong rotation sell-through.
A digitally integrated launch, built for the shelf and the algorithm alike.
NNG orchestrated a high-impact Walmart in-store launch, anchored by a digitally integrated go-to-market strategy. This meant a refreshed Brand Shop and PDP experience, competitive SEO positioning, and a full-funnel media plan all working together to drive awareness, consideration, and conversion at launch.
High-Impact In-Store Launch
Anchored by a digitally integrated go-to-market strategy across Walmart.
Brand Shop & PDP Refresh
A seamless refresh that reinforced brand credibility at shelf and online.
Competitive & SEO Parity
Rigorous audits strengthened organic visibility and amplified paid media performance.
Proven Marketplace Learnings
Applied to fast-track effectiveness and efficiency of store-focused campaigns.
Full-Funnel Media Strategy
A Walmart-native plan built to drive awareness, consideration, and conversion.
Shopper-Tailored Targeting
Campaign structure tailored to Walmart shopper behavior and audience signals.
Built for Scalability
Long-term scalability enabled by aligning merchant UPSPW goals with supplier priorities.
Launching across retailers shouldn't mean starting from scratch each time.
We build one connected plan.
Let's start with a conversation about where your brand stands across retailers, and what an integrated strategy could unlock.