Digital penetration became
the proof point buyers needed.
This organic candy brand wanted to expand distribution for its gluten-free and fruit snacks lines at Walmart and Sam's Club. That meant proving shopper demand, not just claiming it, ahead of modular resets and new item decisions.
The Opportunity
This organic candy brand wanted to expand distribution for its gluten-free and fruit snacks lines at Walmart and Sam's Club. Getting there meant more than a pitch: buyers needed to see real digital demand and shopper engagement before committing to new items and modular resets, so they came to New Nexus Group to build that proof.
Not another awareness campaign.
A retail media strategy built to prove demand.
Most retail media plans optimize for impressions. We built campaigns tied directly to the moments that mattered: modular resets, rollback events, and new item decisions.
Across Walmart Connect and Sam's Club, we ran search, display, and omnichannel activations designed to increase digital penetration, drive trial, and build the sales momentum buyers needed to say yes.
“Incredible trends! You guys are killing it.”
SVP of Sales, Organic Candy BrandDigital penetration & shopper visibility
Retail media built to put the brand in front of more shoppers browsing gluten-free candy and fruit snacks.
Trial & new buyer acquisition
Search, display, and omnichannel activations focused on winning first-time buyers, not just repeat impressions.
Rollback & modular support
Campaigns timed to Walmart's Fruit Snacks rollback event, giving buyers real demand signals ahead of modular decisions.
New item acceptance momentum
Sustained sales velocity built specifically to support Sam's Club's new item acceptance conversations.
Omnichannel activation across both retailers
Search, display, and omnichannel retail media tied to key merchandising moments at Walmart and Sam's Club alike.
Results that gave buyers a reason to say yes.
Buyers don't act on claims.
They act on proof.
Let's start with a conversation about the demand signals your next distribution decision actually needs, and how retail media can build them.