One retailer, two ad strategies.
One connected media plan.
NNG manages this natural spices and tea brand's presence across Walmart.com, both 1P and 3P, alongside brick-and-mortar and retail media. A continuously optimized 3P ad strategy scaled Marketplace GMV while improving RoAS efficiency, and 1P paid search investment pushed digital sales penetration consistently above category benchmarks.
Ad spend that got more efficient every month.
New Nexus Group partnered with this natural spices and tea company to manage their 3P advertising strategy on Walmart Marketplace. Our team has continuously optimized spend against a 14-day RoAS target and, as a result, RoAS improved from $1.28 in February 2025 to $5.05 in February 2026, representing more than 4x growth over thirteen months. At the same time, Walmart Marketplace GMV achieved $71,894.16 in March 2026, representing significant growth for the brand.
Paid search that outpaced the category.
NNG's 1P paid search investment on Walmart.com helped this brand's total digital sales penetration consistently outperform its categories. Digital penetration rose from roughly 33% in April 2025 to a peak of roughly 46% in December 2025, holding around 43% by March 2026, staying above both the Salt & Spice category benchmark (roughly 20–25%) and the Dry Seasoning Mix category benchmark (roughly 25–30%) throughout the program.
Digital penetration figures are approximate, read from campaign reporting rather than exact labeled data points.
New Nexus Group does exactly what they say they're going to do.
Ecommerce Director
Natural Spices & Tea Brand
One retailer, two channels, one strategy.
That's what a connected plan looks like.
Let's start with a conversation about your Walmart.com presence, 1P and 3P alike, and what a connected media strategy could unlock.