Regional loyalty is an asset.
We turned it into a growth engine.
This pasta sauce brand had something most brands spend years earning: a shopper base that kept coming back. What they didn't have was a digital strategy to reach anyone new. We changed that.
The Business Case
This pasta sauce brand carries strong regional equity, but that trust hadn't translated into digital growth: new-to-brand purchases sat at just 19%, digital penetration at 28% (below category benchmark), and three quarters of their Walmart business was still happening in the physical aisle, with a lower-funnel-only investment strategy and no KPI framework to evaluate whether spend was reaching the right shoppers.
Not just tactics.
A framework built for where this brand needed to go.
Most agencies bring a playbook. We bring a framework calibrated to the brand's stage of digital growth; what they need now, and what sets them up for what comes next.
This pasta sauce brand didn't need more spend. They needed a connected strategy, the right success metrics, and an execution partner who understood both the digital shelf and the physical one.
“Paid and organic aren't two separate channels. In Walmart's algorithm, they're one conversation.”
NNG Digital TeamWalmart.com strategy & execution
A full digital audit first: content score, search visibility, and review health. We then a calibrated paid/organic plan built specifically for this brand's stage.
Organic foundation & content alignment
SEO and competitor audit to close visibility gaps, then strategic listings optimized to match how shoppers actually search.
Strategic retail media activation
Paid media to accelerate organic gains, not replace them. Upper-, mid-, and lower-funnel spend targeted at the touchpoints that drive new demand.
KPI alignment & education
Shifted focus to NTB%, digital penetration, and GMV growth, which are the metrics that reflect a brand building digital equity, not just ROAS in isolation.
Retail & platform expertise
Deep knowledge of how Walmart's algorithm connects shelf and eComm, where high-impact opportunities sit, and how to build demand beyond the existing base.
Results that arrived in the first quarter.
Your brand has a ceiling, too.
Let's break through it.
Let's start with a conversation about where your brand stands digitally, and what it would take to move the number that matters most.